
I learned about this story from my 12 year old son. He heard about it last week and has been passionately evangelizing this story since that point. He is recruiting his friends, his extended family, his church youth group. He wrote all the newspapers and TV stations in the area. He convinced his junior high school to show a clip on their daily announcement period. I have had no involvement in this to this point. He is not alone. Youth across America have caught on to this story and have been mobilized. Why?
Remarkable. Seth Godin encourages us to make our product so noteworthy that people will remark about it and want to tell stories about it. Chartruese tells us to not be blankity-blank "pedestrian", meaning don't be common or average.
Three 20-something kids with a video camera wind up in northern Uganda. They see incredible horror and encounter heartbreaking suffering, most especially among children.
Instead of turning their backs, they can't stop thinking about it. They decide to do something about it.
What can three white kids do to stop 20 years of horror and war? They decide that alone they can't do much, but if they can mobilize enough other youth, they can influence the powerful.
They know their audience - other youth. They use multimedia, they use rock music, they use myspace, they make music videos, they portray things raw and gritty and honest and authentic.
They first tell their story of their experience in Northern Uganda about the Night Commuters in a documentary: