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Seth Godin Archives

Apr27
Invisible Children is Viral

Editor’s Note: Thanks to my daughter Macy for this guest post. Macy just finished her freshman year at Brigham Young University yesterday – on her 19th birthday. On her birthday wish list was an African bracelet – come to find out, to support Invisible Children. Happy Birthday Macy. She arrived at our home late morning after packing all day and all night and then driving from Provo, Utah to southern California.macy BYU.JPG

I am passionate about the great message and work of Invisible Children. The guys from Invisible Children came to BYU at the end of February. I found them working a small booth in our student union. I stopped because of my interest in Africa and humanitarian aid. They had attracted a small gathering of people. The booth was manned by college kids, many from California and so we had something in common besides our interest in a good cause. I also found out that they were on an internship taking the Invisible Children mission to college campuses across the U.S.

My friend and I bought a DVD and were given six more and asked to tell the story in our dormitory. Based on what we already knew, we were happy and enthusiastic to pass it on. 

But then we went to our rooms and watched the movie and it became a part of our lives – not just another cause. We knew we had to spread the message that the DVD so powerfully tells. Since that week we have had a showing of the DVD every Thursday and this last showing had more than a thousand people attend. We have been spreading the word by sending the movies to our friends. We have been busy on Facebook passing the word to friends at more than 100 colleges including my group of more than 500 college students that follow Rwanda.  I sent the DVD to friends at Sonoma State and Cal State San Marcos. And so it goes.

The DVD is made to be easy to share. It comes with a wall-mounted holder. We put it on the walls of our dorm floors and told people to take it and watch it. If anyone was thinking about stealing it, I am sure their mind changed after watching it. It is just too powerful. It not only inspires but motivates you to do something. So people took it and watched it and returned it to the holder. We also put up posters in the dorms.

I encourage everyone to buy the bracelet, register your email and plan on the Global Night Commute on April 29th! It is a great way to get connected. When you register you can type in your location and it will find other people near you that are going to walk on April 29th. Registering is important. The list of names will be sent to Congress. Be sure that your name is on it. 

If you have any questions, ask your kids or anyone under 25. It is great to be a part of a community of young people helping young people. Don’t you want to feel great too?  And young?


My Dad said I should say thanks to Seth Godin and a guy named Chartreuse even though I don't know who they are. So
thanks  And of course thanks Tim for helping tell this story. And hi Mom, Dylan, Truman & Beecher.

 
 

Apr26
How to Raise $500,000 from Middle Class White Kids (and Why the Red Cross Never Will)

I learned about this story from my 12 year old son.  He heard about it last week and has been passionately evangelizing this story since that point.  He is recruiting his friends, his extended family, his church youth group.  He wrote all the newspapers and TV stations in the area.  He convinced his junior high school to show a clip on their daily announcement period.  I have had no involvement in this to this point.  He is not alone.  Youth across America have caught on to this story and have been mobilized.  Why?

END A WAR - April 29, 2006Remarkable.  Seth Godin encourages us to make our product so noteworthy that people will remark about it and want to tell stories about it.  Chartruese tells us to not be blankity-blank "pedestrian", meaning don't be common or average.

Three 20-something kids with a video camera wind up in northern Uganda.  They see incredible horror and encounter heartbreaking suffering, most especially among children.

Instead of turning their backs, they can't stop thinking about it.  They decide to do something about it.

What can three white kids do to stop 20 years of horror and war?  They decide that alone they can't do much, but if they can mobilize enough other youth, they can influence the powerful.

They know their audience - other youth.  They use multimedia, they use rock music,  they use myspace, they make music videos, they portray things raw and gritty and honest and authentic.

They first tell their story of their experience in Northern Uganda about  the Night Commuters in a documentary:

Continue Reading
Feb 6
Death by Seth....
I saw this post from Seth Godin and thought it simple but insightful.

“Most businesses don't fail dramatically.

They do it slowly……….

Organizations fail slowly. They often succeed fast, though. That's where the remarkable comes in. So, if I had to summarize it: You take a big step up... by being bold. But you avoid a slow death by getting every little thing right.”

The right leader to take bold steps may not be the right leader to execute the details of a business. We often see great leaders in entrepreneurship fail when execution and optimizing assets becomes more valuable than ideas.  There is often a transition from entrereneurship to managing and it is not for everyone.  Imagine a transtion from kicker to linebacker on a football team.  Or vice versa.

An organization will find itself moving along a risk curve based on a number of factors including competition, market position, industry dynamics, and disruptive technologies. Leaders must be capable of adapting to these risks or face the slow, undistinguishable death mentioned by Seth.

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